AC Capehart/Product Packaging

Created Thu, 02 Mar 2006 21:44:51 +0000 Modified Thu, 14 Oct 2021 14:31:47 +0000
152 Words

Sometimes, product packaging has it just right.

Carolyn and I both like pistachios. But I like pistachio pudding, and Carolyn does not. I have a theory as to why — it’s the color. I ate (and liked) pistachio pudding as a kid. It was yummy pudding, it was green, and you know, there were nuts in it, but no big deal. I just thought “pistachio” was a flavor of pudding — sort of just a synonym for “green.” It wasn’t until much later that I learned it was a (tasty) nut.

But I can see how if you came at it from the other direction, it might be a little off-putting. For example, I’m still having a hard time wrapping my mind around green ketchup.